Tulsa Oklahoma has an incredible Art Deco District downtown, but suffers from sprawl, or people moving farther outside the city, and historic buildings have even been demolished to create parking lots. There have been initiatives to create a better downtown, but many people are unaware that Tulsa is an Art Deco destination. And furthermore, as people get older they may be unaware of Tulsa’s Art Deco history.
In order to draw people downtown I highlighted Tulsas art deco roots and created a system using a custom alphabet and symbolic patterns highlighting Tulsa's many ammenities. The resulting draws attention to the amazing architecture the city has to offer.