Lost Letters

One of my favorite things to do while designing is draw letters. But sometimes, it might not be right for the project, or, in one case I just got a little lettering happy. Most of these came from my Bialetti project in an earlier version. The idea was that the coffees different caffeine levels would serve a certain time of day, and due to the heritage of the company it would be in Italian. So I created lettering for "La Sera" and "La Mattina" etc. I came to the conclusion that the concept kinda muddied the classic nature of the product and didn't really agree with the culture, and scrapped it. I was sad to see the lettering go, but the final product was clearer and worth it.

There are various other projects and ideas in here, but I just wanted to have a place to dump them, and showcase my range and skill level in lettering.